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Post by account_disabled on Nov 29, 2023 10:37:41 GMT
What if we’re not the right people to do these things for people? What if we weren’t the best PR firm, branding agency or creative producer in the world? Don't worry. I overcame my insecurities. I believe the capabilities we have been building will increase power and impact. This is it: The Innovator’s Dilemma Mark Suster’s talk in San Diego inspired my confidence Use this link and sign up for an account to watch the video for free. He is an entrepreneur turned investor. He is very smart and very independent. You may have heard a few weeks ago that it Phone Number List was sold to Disney for $100 million. is an online video producer and distributor. The turning point for me was realizing that the forces they were betting on were also heading toward weird, exciting, geeky little corners of our marketing world. Harvard Business School professor Clayton Christensen ( ) wrote a book called "The Innovator's Dilemma." It's a bit dry, but if you're interested in business theory and technology, it's an absolute no-brainer. You should read it. It describes two innovations hitting mature markets. So-called continuous innovation makes existing processes faster, cheaper or better. They can be very high-profile, but Professor Christensen's research shows that they almost always end up benefiting existing players in the market. The opposite of sustainable innovation is disruptive innovation, that is, innovation that solves a problem in a completely different way.
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