Post by account_disabled on Mar 11, 2024 3:21:03 GMT
which companies should study to understand how to govern. Customer Experience and CMO challenges Consequently, Customer Experience, the overall experience that people associate with a brand, becomes the heart of modern marketing. Marketing 4.0, to quote Kotler, which should develop a strategy aimed at presence in all stages of the customer journey : aware, appeal, ask, act, advocate. Today the challenge of the Chief Marketing Officer is to be able to design personalized and timely experiences at the different touchpoints, but also homogeneous and consistent with the brand image.
To do this it is necessary to break down the barriers that historically Canada Phone Number exist between the different company departments, primarily between sales and marketing, to develop coordinated action aimed at improving the experience. This is a cultural and organizational revolution that affects all company areas, each of which has different short-term objectives. Consequently, the decisive push can only come from top management. Data Driven Marketing: Artificial Intelligence applied to Marketing Beyond these organizational critical issues, today CMOs have the most advanced technologies at their disposal to design personalized and engaging experiences.
The trend of the moment is that of Artificial Intelligence applied to marketing or rather to what is today called " Data Driven Marketing " to highlight the fundamental role played by the analysis of Big Data (data in large quantities, coming in real time from multiple sources) in defining market strategies. According to the Italian Observatory on Artificial Intelligence Marketing, 20% of the companies interviewed declare the actual adoption of Artificial Intelligence (AI) solutions and of these only 5% at a mature level. 36% say they have recently started experimenting or have planned it in the next 12 months, while the remaining 44% say they do not foresee the adoption of AI solutions or do not know if this will happen.
To do this it is necessary to break down the barriers that historically Canada Phone Number exist between the different company departments, primarily between sales and marketing, to develop coordinated action aimed at improving the experience. This is a cultural and organizational revolution that affects all company areas, each of which has different short-term objectives. Consequently, the decisive push can only come from top management. Data Driven Marketing: Artificial Intelligence applied to Marketing Beyond these organizational critical issues, today CMOs have the most advanced technologies at their disposal to design personalized and engaging experiences.
The trend of the moment is that of Artificial Intelligence applied to marketing or rather to what is today called " Data Driven Marketing " to highlight the fundamental role played by the analysis of Big Data (data in large quantities, coming in real time from multiple sources) in defining market strategies. According to the Italian Observatory on Artificial Intelligence Marketing, 20% of the companies interviewed declare the actual adoption of Artificial Intelligence (AI) solutions and of these only 5% at a mature level. 36% say they have recently started experimenting or have planned it in the next 12 months, while the remaining 44% say they do not foresee the adoption of AI solutions or do not know if this will happen.